Business

E-marketing also referred to as online marketing is a technique that entails exchange of goods and services via internet. Due to the increasing use of the internet as a media of communication, advertising and promotion, many organizations have emulated online marketing as an avenue through which they can effectively reach the wide scope of potential customers. In addition-marketing has also been utilized by many entities as an approach through which customer care services and customers data are managed electronically. This technique is referred to as ECRM (Electronic customer relationship management).This paper will keenly scrutinize the implications of e-marketing in the re-defining of organizations.

First online marketing gives the organizations opportunities to perform their marketing operations 24 hours. It is worth noting that most of the organizations especially those without global operations conducts their business during the day (Turbin et al, 2009). In this regard, e -marketing enables consumers to get adequate information through the company website even if the organization has closed it business. This is an important marketing aspect in that it increases consumers awareness thus leading to an increase in customer loyalty.

Secondly, e-marketing re-defines organizations in the sense that it enables them to have an avenue through which domestic firms can penetrate global market thus leading to more exposure and high competition from other organizations. As a result companies embark in production of quality products and services in order to have a higher competitive advantage over other organization in the global market.

Thirdly, e-marketing enhances one-to-one marketing technique for the organization. Due to the speed adopted by this marketing strategy, many consumers are able to get relevant information regarding organizations products in a timely manner. In this way it assists the consumers in their process of making buying decisions.

Fourthly, On-line marketing streamlines the advertising strategies adopted by an organization. Based on the ability to use graphics and videos, e-marketing gives organization an avenue through which they can freely interact with their consumers. Similarly, it positively enhances the publicity of the organization through online promotions such as competitions and quiz. At the same time, firms are able to update their consumers on the corporate social responsibilities, which are one of the best strategies to improve the image of the organization on the eyes of the consumers and the entire community in general (Louise, 2008).

One advantage of using e-marketing is that it is cheap as compared to other traditional forms of marketing. Through this approach, organizations can reach high number of consumers at a fast rate while the transactions between the marketers and the consumers are performed efficiently. Another advantage is that it enables testing, tracing and measuring of all the components used in the marketing. This is contrary to other forms of advertising such as billboards or songs. However, e-marketing has a limitation in that it is not possible to sufficiently measure its impact on the consumers. Similarly, companies needs to allocate more financial resources in order to have appropriate websites and high speed internet connections so as to give consumers enough and useful information.

Conclusion
Based on the above analysis, it is very clear that the current stiff competition in the business sectors calls for equivalent strong marketing strategies. In order to effectively thrive in the market, its my view that organizations should supplement their marketing strategies with e-marketing so as to have a higher competitive advantage especially in this era when globalization is taking its course.