Business

This paper discusses briefly the uses of Amazon.com databases and the innovative revolution brought by cloud system for effective use and storage of data by businesses. The paper further explains the possible data management issues involved and the security issue. Further, it throws light on the relationship amongst Amazon data, information and knowledge for the readers.

Amazon.com database is a web service provider offering core database function to developers. The function of this database which is known as Amazon Simple DB can facilitate a developer in timely data indexing as well as querying of the data in the cloud. In other words, it is a simple to use function which allows a developer to create and store multiple data by use of creating various types of domain and then add and later retrieve data from the database in a very simple user friendly way. Again, all this comes to a consumer at a very affordable cost for Amazon charges only for what you consume. The very idea of Amazon.com databases is to give a streamlined service of data by avoiding unused databases and other complexities usually found in traditional methods. In fact, a developer can quickly access his data, edit or retrieve them and even update with the help of a set of API calls. The main advantage of this for a person is that he neednt spend huge sums in initial capital as well as in database administration on his own. This is because Amazon enjoys economies of scale and can offer these services at a much reduced rate. Other than that it is fast, reliable and safe especially with its cloud system. One of the most rapidly evolving is the cloud computing which uses the web to access data and programs at remote computer centers (Lawsky, 2009).
       
One of the greatest issues confronting any business with Amazon is the security of its data. Firstly, Amazon is in full control of the data and can easily access them even if they say that they dont do it. However, the data has to be encrypted in order to thwart any attempt by third party to get to the data. And that means that care should be taken to have these data encrypted at every single stage or level and this means it is time consuming and an unnecessary hindrance. Secondly, although Amazon offers a good security system there is no denying the fact that your sensitive data cannot be accessed through cloud by another party. Thirdly, if there is a case of liquidation of Amazon then the data could be lost for always.
         
In these days most businesses know who their valued customers are and who regularly buy their goods and services are. These repeat customers form the backbone of every smart business and for whom they have a special attraction. In order to keep a good rapport with these customers businesses are in need of Customer Relationship Management System. This helps them in identifying those valuable clients as well as gathering of initial information and data about them. This requires high sophistication and Amazon cloud based database is the best way to do. It enables a person to move from raw data to information and to how to apply them properly and lastly to move from these levels to the knowledge level where the desired action is taken after assimilating information from the stored data. This relationship amongst Amazon data, information and knowledge is the key factor in providing the businesses to develop growth strategies, improving customer relationships, and product information, supply chain and carry out other important tasks.