Business

What type of organizational structure does Nokia have
In accordance with the technological evolution occurring in the world today, Nokia has formulated its organizational structure in such a way so as to promulgate the amalgamation of mobile devices with the internet as well as computer based technology. In principle, Nokia has divided its organizational framework into seven primary units comprising of Devices, Services, Solutions, Markets, Corporate Development, Nokia Siemens Network and NAVTEQ.

Nokia has primarily created an organizational structure which is very non-hierarchal in nature and is a result of decentralization. Consequently, such a structure openly advocates creativity, self determination, entrepreneurship and a sense of responsibility and loyalty within the employees in accordance with the freedom that they have been provided. Each unit within the organization, specifically in regards to Nokia, has the freedom to create and manage at will without any interference from the top.

Which of the two types of international strategy is Nokia apparently following
In principle, Nokia has successfully adopted a global international strategy in accordance with which it introduces almost the same products within various parts of the world. However, it must be noted that, although their marketing strategy is generic at the core, minute personalization does occur in accordance with the region that the products are being sold in. Hence, Nokia can be attributed to having established a somewhat multinational marketing strategy with an inherently global perspective.
Basically, Nokia has incorporated the traditional sunrisesunset product strategy which entails the inception of

Also, common problems, associated with a global strategy, such as overlooking important differences in consumer preferences as well as not allowing for major product modifications have been successfully countered by Nokia, partly because of the product that they are selling. Hence, it can be noted that Nokia has successfully amalgamated a minute portion of multinational strategy with a global international strategy.

Does the company make use of work teams
In principle, Nokia has a considerable presence in over 150 countries around the globe. Accordingly, it employs people from all over the world. Resultantly, Nokia has incorporated the establishment of work teams within its working environment in the sense that it has created Virtual Teams working at various different parts of the globe and connected by sophisticated tools and applications which inherently support and promulgate virtual team building, communication and working in collaboration with each other. In Nokias case, independent working teams have been built under each department and the formula is the same so as to work in accordance with the decentralization concept in order to promote freedom and creativity. Hence, each work team within a specific department works separately as well as in coordination with other teams within the department as well as with groups from other departments.

Based on the strategies that this company employs within the organization, will Nokia be successful in its international ventures What changes would you recommend the organization make to help it be more successful in international markets

Mobile devices are extremely popular all over the world and Nokia, without doubt, is the most successful company even though it faces competition from technological companies such as Apple who recently started to penetrate into the mobile phone market. However, regardless of the competition that it faces, Nokia has continued to maintain its supremacy due to the product management strategies that it has adopted. Primarily, as has mentioned before, Nokia has established the sunrisesunset product strategy which involves the initiation of a high end product into the market, fully loaded with all available features, at an initially high price but then subsequent segmentations occur with resultant price changes and feature availability in accordance with consumer tastes and preferences.

This strategy has primarily allowed Nokia to enter the market, decipher consumer tastes and then adapt. This has also allowed them to create products for specific markets which require an analysis of individual consumer preferences. Consequently, penetration of international markets has been achieved successfully by Nokia and it should be successful in its future international ventures.

Basically, Nokia has established a strategy which essentially aligns with its management goals and long term objectives. However, in order to cater to increasing competition from other large corporations, Nokia could essentially try to get into deals with companies that offer services which consumers can avail through mobile phone use. They should also start the inception of products that amalgamate the technology of both a smart phone and a laptop because eventually consumers will be looking for products that provide the services of both, rolled into one.