Business

The word Google has been more than just a brand name for the market it has also become a verb to define a specific action. People use the word Google not only to specify a website or a service in the computer Google became a very important word in the modern dictionary. Everyday, billions of people around the world browse the net and the global market could see how Google had dominated the globe with its numerous products and services. The company was also able to develop numerous products that would answer the demands of people from different market segments.
Rivalry
    Despite the success of Google in the market, the competition is still the greatest threat that the company faces today. Among the competitors of Google are the Yahoo.com, MSN, AOL, and Ask Jeeves. Yahoo, the companys greatest competitor, constantly introduces new features for the customers in order to reach the market share of Google. Yahoo even released new features that offer free template websites for small businesses to gain local customers. This product made critics conclude that Yahoo is working harder to understand the needs of small businesses than Google is. Apparently, the significance of providing better service and options for listings and placements is overridden by the importance of search market share (Goodman, 2005).
    The dominance of Google in the market makes the customers invest and use Google products than focusing on better services of the competitors. Basically, the Internet had already taught the market that the most visited web page is definitely the best site to use regardless of the cost-per-click rate or the less possibility of meeting the right consumers for a specific product. Google has undeniably a bigger market share and the businesses disregard the amount of money being paid to the company just to promote their products on-line. 
Threat of Substitutes
    The fact that competitors continuously develop new products to increase their market shares could be a threat to the company. Competitors work harder to gain more clients despite the success of Google as the worlds leading brand today. Google must have already evaluated the potential substitutes for the business, which made them developed new services in order to give the customers a wide variety of services to choose from. Google developed new search domains including Desktop Search and Base that allow the consumers to download an application on personal computers and provided free service that accepted submissions on on-line and off-line database content (Eisenmann et al, 2006). Undeniably, Google has already built an empire in the World Wide Web and as of today, the company is ensured of greater opportunities in the future due to its uncontrollable success in the market.
Buyer Power
    In the case of Google, everyone would agree that the buyer power is weak. Unlike other services in the net, the company has the power to set the price and even manipulate the traffic of a specific website. Banner and pop up advertisements undeniably expand not only the profit of the company but also of the customers who consistently advertise with Google. The power of Google over its customers had been felt when some of the biggest advertisers of the company backed out because of the corporations alleged negligence and unresponsiveness. Even foreign governments stated that they are having a problem in operating with Google however, the dominance of the company in the Internet has somehow challenged the capacity of other competitors in promoting the former clients of the Google (Eisenmann et al, 2006). For the customers, aside from Google, there is no other way of gaining the level of anticipated success in the market. The company therefore has the power to set the price as well as the rules for the customers worldwide.
Supplier Power
    The Google Company must have gathered and collected every possible supplier under one corporation. From labor to soft wares, Google has the authority to control them. The supplier power is definitely not a big deal for a well-established and growth oriented company like Google. The company has even adopted unconventional approaches for managing innovation (Eisenmann et al, 2006). The engineers have the choice which projects they would like to work on to and allowed the employees to voice their ideas for the betterment of the operation and the business as a whole.  Due to seemingly endless ideas and concepts, the company needs to allocate more engineering efforts and designate more technical staff to focus on the programs and continue to develop products for the wide target customers. Each Google product has a high market share and the companys profit continuously boost everyday.
    In a huge corporation like Google, the management will definitely be willing to invest in promising products regardless of the time and amount needed for the development of the product. Google is eager to expand the business well and the entire corporation is willing to take a risk on high reward projects. In general, the raw materials for Google products do not greatly affect the decision of the management as long as it shows potential for companys success.
Barriers to Entry
    New corporation in business environment always threat the existing one. In todays technology, everyone is capable of inventing and developing a product in the marketplace. Larry Page and Sergey Brins success in introduction of Google to the world might even open an opportunity for other people. Some companies may try to penetrate the industry by conceptualizing new ideas that would compete with the products of Google however, the status and financial capabilities of Google today may only provide more risks for the new corporations. Google is a leading brand in the market and the existence of its competitors does not even affect the companys business. Therefore, the corporations that would be interested to penetrate the search engine industry need to have an exceptional concept that would beat the empire of Google Company.