Business

Simmons embarks upon democratic leadership that is signified by participative decision making, confidence and trust in sub-ordinates and believing in Theory Y.

His open-door policy makes him accessible to his employees anytime. This musters continual interaction and exchange of ideas and information amongst Simmons and his employees which promotes participative decision making. His trust and confidence in his sub-ordinates is reflected by the responsibility given to them in handling his business operations. Connecting with everyone adds up to the traits that qualify him as a Theory Y manager where employees seek responsibility and are committed to achieve organizational objectives.
Identify several of Simmonss leadership characteristics.
The few leadership characteristics demonstrated by Simmons are
Dynamic and Energetic Simmons conducts his operations very fast paced signified from him talking on the phone most of the time while constantly replying to his messages on Motorola. His interest in small business activities such as the number of buttons to be placed on Phat farm suit, communicating with each of his employees makes him an active and a dynamic leader. 

Skilled communicator and marketer His promotional techniques in marketing his products during his television and radio interviews, amongst school going children, fund raiser programs and protest rallies qualifies him as an excellent social marketer and skilled communicator.

Flexibility and openness His flexibility in opening, selling and closing his ventures according to its success and the openness to new business ideas incorporates the visionary approach that Simmons possesses.

Do the right thing Building a US 300 million empire provides evidence to Simmons intuition and risk taking ability in doing the right thing which is one of significant traits of a successful leader.