Business

The attractiveness of foreign market has driven many companies to expand their presences. The so-called globalization has encouraged the increasing number of corporations that expand their services into adjacent countries or those in other continents. The plethoras of multinational companies, especially those who succeed managing their operation in foreign market, suggest that they successfully adopt suitable strategy to win the market. Multinational corporations like Coca Cola, Unilever, and IBM...

In my assessment of the terms of engagement with concentration on chapter four of the book, I intend to explain the detailed meaning of the word Terms of Endearment, the key parties it involves and the level of development that the concept has penetrated into the lives of people. The role of Non Governmental organizations and the corporate world in relation to the Terms of Endearment has also been addressed. Additionally, the various contributions of the terms of engagement and the possible development...

    This paper will basically provide a book review of a particular chapter and explain how the contributions by the book has had an effect and how does it leaves an impact to bring the NGOs, government and corporate world in line with the social uplift that we talk about. The name of the book is Terms of Endearment Business, NGOs and sustainable development. Chapter number five which is based on Complementary resources has been chosen for this book review in order to narrow down...

    Marketing is a social and managerial process through which individuals obtain goods and services through an exchange method.  This integrated process enables companies to create strong customer relationships and brand loyalty. Owing to the fact that marketing is done to maintain customers and to satisfy customer needs, marketing management is one of the most important aspects of business management. According to the marketing concept, achieving organisational goals depends...

The way modern businesses run is vastly different from the way they were run in the past. These changes in the way organizations need to be managed have been comparatively recent. The competitive pressures on an organization have risen steadily in recent times demanding leaders who are skilled securing continuous and sustainable improvements in productivity, customer service, response time, cost reduction, intellectual capital and quality (Fazzari and Mosca, 2009). The challenges in the modern workplace...

Multi-Criteria Decision Analysis is one of the most important decision making frameworks which can result in better decision-making once used by a given person, in a family, or even in an organisation. This framework would be useful once applied by a person in making a concrete decision when it comes to the purchase of a given commodity. This paper therefore gives some personal decisions that can be made when one is deciding to purchase a five-seat family car. Some of the major considerations that...

    The paper presents a sports financial plan. In order to understand the critical sports financial issues, a hypothetical organization Apex Gym is being studied. Apex Gym is a fitness center for families that offers a vast range of services such exercise equipment, diet plans, physical therapy, yoga, massage, child care cafeteria. The basic financial objectives of the firm are to breakeven in the first year of operations and achieve the target of 300 memberships in the first year....

When do we decide what we want to be As we grow up, we decide on several different careers before we finally settle on something we like. For some others, careers change even after they finish their graduation as they jump from one career to the other. Thankfully, though for me, this question was never an issue. I have always known what my profession will be. In the next few years I see myself as a businesswoman, taking care of our family business.     I know of many people who grudgingly...