Business

Burger King Holdings, Inc. (Burger King) is a restaurant company. It is the worlds second largest fast food hamburger restaurant. It is located at 5505 Blue Lagoon Drive Miami, Florida 33126. As of  June 30, 2009, the Company owned or franchised a total of 11,925 restaurants in 73 countries and United States territories, of which 1,429 restaurants were Company restaurants and 10,496 were owned by its franchisees. Of these restaurants, 7,233 or 61 were located in the United States and 4,692 or 39 were located in its international markets. Its major product lines include sandwiches, hamburgers, cheeseburgers, salads, hash browns, coffee, juice, cookies, softdrinks, pies, shakes, fries and onion rings. Burger King and Whopper brands are two of the most widely-recognized consumer brands in the world. The company generates revenues from three sources retail sales at Company restaurants franchise revenues, and property income from restaurants that BKH leases or subleases to franchisees. The Company operates in three reportable segments the United States and Canada Europe, the MiddleEast, Africa and Asia Pacific (EMEAAPAC), and Latin America (The New York Times, January 23, 2010). 

At Burger King Holdings, Inc. its mission is dedicated to supporting and investing in their people  employees, franchisees, suppliers and restaurant guests  because they are the cornerstone of  its business. From their employee development initiatives and supplier diversity program, their HAVE IT YOUR WAY Foundation and community involvement, they will do all their can to ensure that they are making a positive impact on Burger King family as well as the more than 11 million guests whom they serve in their restaurants everyday (Burger King, 2010).

Burger King Company announced a new market entry with the opening of its

first Burger King restaurant in Moscow, Russia. This restaurant opening is part of the companys expansion strategy in the Europe, Middle East, and Africa (EMEA) operating region (Burger King, 2010).

In order to improve the financial position of Burger King Holdings, Inc. the following objectives should be met

Objective  To increase companys sales by introducing new products or store expansions in strategic regions.

Measure  Revenues from new products or business operations

Target  Increase revenues by 15 with regards to sales of new products or store expansions

Action  Implement new promotional offers for the old products and introduce new products that would trigger the curiosity of the consumers.

Objective To achieve average annual growth over the course of  Burger Kings Company business cycle.

Measure  Compound growth rate

Target  Increase companys average annual growth by 5.

Action  To achieve this, the company should penetrate market with high potential for Burger Kings product lines thus increasing sales and revenues.

Objective To be on-guard of the asset-liability valuation of the company.

Measure Account for the total assets and minimize total liabilities that would affect the valuation of these accounts in the Balance Sheet.

Target  To achieve zero defunct measures in the calculation of the companys total assets and total liabilities.

Action  To ensure accurate valuation methods in valuing its total assets and pay-off short-term liabilities to decrease its debt from other lending institutions.