Pfizer Case Study

Introduction Most private organizations operate mainly to earn huge profits for the owners and the managers of the company however, these organizations tend to forget their responsibility towards the society at large. Social costs of many business activities are huge as compared to their benefits and hence make the business uneconomical for the whole society. Even though the implications of foul business practices may affect and endanger many people, very few actions are taken against them mainly...
There are diverse environmental factors that affect global and domestic marketing decisions. Identification of these environmental factors is very important as it helps a marketing manager to make the right marketing decisions. This paper analyzes various environmental factors that affect domestic and global marketing. (Lovelock, 2006) Global economic interdependence and the effect of trade practices and agreements Global economic interdependence influences both domestic and global marketing decisions....
Having Jesuit Catholic University as one of the best colleges, they have always maintained their core values, mission and vision to give the best to their students who are the future generation to the society, by promoting learning in the university, I will need to create new ideas on how to promote students to students interaction through information technology by using IT resources like the internet. A good example is by creating a discussion board in the website where by students can discuss...

Consumer behaviour

In the past, decisions pertaining to going on a holiday were taking an approach that was more systematic. The case study presented argues that planning for a holiday entails more than just taking several steps. Originally, there has been a belief that making a decision to go for a holiday or the commencement of a holiday whereby purchases are made starts with a decision or choice to buy, for this situation or case, embarking on holiday. However, this perception has changed marking a major difference...

Global Strategy

Antares Pharma belongs to a pharmaceutical industry. It operates in three locations namely Ewing, New Jersey which houses their corporate offices, Minneapolis, Minnesota in which their Device Division could be found and lastly, in Basel, Switzerland, their European offices. This company is committed to developing and commercializing novel therapeutic products utilizing their unique, advanced drug delivery systems.  Their products are patient focused they typically improve safety and efficacy,...

Discussion Question

Effects of cultural believes and values Cultural believes and values affect the way we relate with individuals from other cultural societies. Different cultural values and believes can be a big challenge especially if the cultural values and believes of the involved individuals contrast. This is because cultural norms affect the way we think and thus our perception of other cultures. The western culture and the Japanese or Chinese culture contrast in various aspects. The American culture encourages...

Analysis of Key Operational and Strategic Inputs in IKEA

IKEA is an international furniture production and distribution company based in Sweden. The company was founded in 1940s by Ingvar Kamprad and has since asserted its presence all over the world. IKEA provides direct retail services to customers and furniture distributors. The case study provides a critical analysis of the implications of the key organizational inputs in IKEA namely the internal environment, external environment resources and strategy.         Analysis of the...

Competitive analyses

Aldi Company is a discount supermarket chain founded in 1913 by two brothers- Karl Albrecht and Theo Albrecht. The founders of the two groups established and operated them but currently they have retired. Aldi is the short for Albrecht Discount and is based in Germany. The company was split into two in 1960 after a dispute. The company is composed of two groups which operate separately-Aldi Nord and Aldi Sud (Plank, 1995). The two groups have many branches internationally and have employed a large...

Oakley Corporation Business Perspective

Introduction I have chosen Oakley Inc., because sport is my leisure pursuit and the company offers many sport accessories of high quality. It has always performed in a distinct manner while providing quality products and services. Its management style, organizational structure, objectives, policies and philosophies provide an insight into the successful business approach which has resulted into profitability, growth and higher return to stakeholders. Industry Overview According to Plunkett Research...

Hooters

History of the Company The opening of the first Hooters Restaurant was done in 1983 in Clearwater, Florida and was called Hooters of America, Inc (Boyer and Kathleen). The six pioneers of Hooters were all businessmen friends who had totally no concept regarding the running of restaurants. Nevertheless, they came together and the concept of Hooters was conceived on 1st April 1983 (the April Fools Day). According to one of the partners, Gil DiGiannantonio, the Hooters pioneering group was a team of...