Automobile Industry
The automobile companies need to adapt to a changing marketplace. Here there is a demand for greater fuel efficiency besides cutting edge design. In fact, it is superseding brand loyalty or even vehicle size, as is evident from the latest innovations in India, US & China.
In India Tata Motors has come out with Nano, which is the people’s car. It is an engineering marvel. This is the dream of the middle class. The tata nano is the cheapest car in the world. “The car is being offered at the price of Rs one lakh. Though the road tax, service tax etc will augment the cost and the car will finally be available at a price of about one lakh and thirty thousand rupees.” (Tata, 2009) It is not only Nano which is creating news in India. In early 2011, the Tata Nano Europa will be launched in the European countries. These cars will be affecting the two wheeler segment as well as the replacement sector.
Tata nano is an engineering marvel which has come out of India. It is a true innovation in terms of cost efficiency, space as well as fuel efficiency.
One example of innovation in the US is Tesla Motors. It has already succeeded in producing an all-electric vehicle. “Tesla already is selling a sporty two-seater, zero emission, electric car that goes 0 to 60 mph in less than four seconds with a range of 244 miles on one charge. They are also planning to produce a four-door sedan that will sell for less than $50,000.” (Wesley, Steve. 2009)
“The flagship Red Flag CA7460 unmanned limousine is the first China “smart” automobile, having been jointly developed by FAW Group's engineering development and test center, and the National University of Defense Technology. The unmanned high-tech vehicle is a leap ahead for the automotive industry, featuring the core technology for vehicle active safety systems and smart cars.” (FAW. 2008)
One thing is certain today. Automobile industry impacts the global economy in a big way. The automobile industry impacts the redistribution of global economic power & energy dependence. This is quite evident with the three innovations mentioned above. The international automobile industry is highly impacted by the collaboration between companies which is leading to joint development, production as well as marketing. In fact, the exchange of components taking place is resulting in decentralized automobile production. There are fundamental changes today in strategic management for success. The latest innovations are based on technology, which is leading to faster realization of both product as well as process.
The auto industry of tomorrow which is emerging today is based entirely on a different model. Innovation is the key here. It will have to cater to new economic realities. It will need to listen to customers.
In India Tata Motors has come out with Nano, which is the people’s car. It is an engineering marvel. This is the dream of the middle class. The tata nano is the cheapest car in the world. “The car is being offered at the price of Rs one lakh. Though the road tax, service tax etc will augment the cost and the car will finally be available at a price of about one lakh and thirty thousand rupees.” (Tata, 2009) It is not only Nano which is creating news in India. In early 2011, the Tata Nano Europa will be launched in the European countries. These cars will be affecting the two wheeler segment as well as the replacement sector.
Tata nano is an engineering marvel which has come out of India. It is a true innovation in terms of cost efficiency, space as well as fuel efficiency.
One example of innovation in the US is Tesla Motors. It has already succeeded in producing an all-electric vehicle. “Tesla already is selling a sporty two-seater, zero emission, electric car that goes 0 to 60 mph in less than four seconds with a range of 244 miles on one charge. They are also planning to produce a four-door sedan that will sell for less than $50,000.” (Wesley, Steve. 2009)
“The flagship Red Flag CA7460 unmanned limousine is the first China “smart” automobile, having been jointly developed by FAW Group's engineering development and test center, and the National University of Defense Technology. The unmanned high-tech vehicle is a leap ahead for the automotive industry, featuring the core technology for vehicle active safety systems and smart cars.” (FAW. 2008)
One thing is certain today. Automobile industry impacts the global economy in a big way. The automobile industry impacts the redistribution of global economic power & energy dependence. This is quite evident with the three innovations mentioned above. The international automobile industry is highly impacted by the collaboration between companies which is leading to joint development, production as well as marketing. In fact, the exchange of components taking place is resulting in decentralized automobile production. There are fundamental changes today in strategic management for success. The latest innovations are based on technology, which is leading to faster realization of both product as well as process.
The auto industry of tomorrow which is emerging today is based entirely on a different model. Innovation is the key here. It will have to cater to new economic realities. It will need to listen to customers.
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