Audience Analysis
The Target Audience
Analyzing the characteristics of the audience is very important in presenting a specific topic or idea. Through this analysis, a person could easily draw a plan on how he or she is going to approach his or her audience and what kind of communication channel should be used. The audiences have different characteristics, roles, and attitudes toward a topic, and these factors should be evaluated by the speaker first before finally coming up with the strategies of presenting the topic. Apparently, the speaker must analyze the audience not only as individuals but also as members of the group. If the speaker knows the attitudes of the audiences, he or she could easily draw a map and predict the outcome of the presentation.
In a corporate world, the speaker may encounter all the types of audiences; therefore there are particular techniques that the speaker could use to be able to meet the goals and objectives. Business presentation requires a lot of work, excellent concepts, and even persuasive approach from the speaker because the topics to be presented would determine the tactics that the speaker would use in reporting to his or her target listeners. In presenting the quarterly sales information to different segments of the corporation, the speakers must consider the characteristics and attitudes of each category.
The stakeholders are the gatekeeper type of listener because they have the control over the message that will be presented. Their authority in the company should be taken into consideration because they have the power to stop the message instead of sending it to the other audience segments. The managers are the primary audience and this segment would be the ones to decide or reorganize the business plan based on the messages that was delivered to them. The salespeople are the secondary message because they could provide comments regarding the report and they would be the ones to act upon the ideas if after those ideas have been approved by the higher authorities. In the business environment, the customers serve as the auxiliary audience who may encounter the message but will not have to interact with it. Aside from considering the type of audiences, the speaker must also evaluate the members of the group based on their behaviors to be able to draw an effective and persuasive messages.
The Communication Channels
Evaluating the appropriate message to convey to the listeners is as important as analyzing the proper audience segment to be targeted. Communication channels refer to the means by which the speaker convey the message. The speaker may use different approaches to each category based on their roles to the corporation, attitudes, and characteristics as members of the organization. Company executives are extremely meticulous when it comes to company data. Their excessive concern to the company's performance is the first thing that the speaker should be taken into consideration in presenting the quarterly sales of the organization. The speaker may report with the use of extensive data and specific information in a shorter time possible. Time and profit are the most important for the company executives and the presentation will only be effective if the speaker would always take them into consideration.
Salespeople are the front men of the organization, they are the sellers and performers on the company's show; therefore, this segment of listeners should be treated based on their functions in the corporation. The speaker could provide the data, deliver other necessary information, and add activities to encourage them to perform better. The target market is the most important element of the marketing plan and this fact should well-established on every presentation in the company. Proper marketing strategies and promotions should be enforced in presenting the product of services to the audience. Apparently, the customers are lightly interested to the financial statements of the company. They just buy the products or avail the services without looking for more information regarding the fiscal background of the corporation. In order to make the customers interested and participate in the presentation, the speaker should search for another channel that would make these people interested with the topic. The company data could be used by the company in the advertising campaigns to present the corporation's strength and credibility of providing quality goods to the market.
Considerations
Basically, there are many factors that the speaker should consider in the presentation of financial statements to different categories of listeners. The speaker should mind the necessary information to be given to the audience as well as the consequences of the techniques to be used. Aside from the types of audiences and their level of participation to your report, the speaker should also need to be specific with his or her goals and objectives in using a particular communication channel.
The speaker should keep in mind that each category of listeners also consist of different personalities. The gatekeeper kind of audience may have introverted or extroverted types of listeners and this requires the speaker to be flexible enough in presenting his or her ideas to them.
The data to be presented are very important to the growth and expansion of the corporation; therefore, the speaker should be careful in selecting the strategies to be used and deliver the proper message to each of them.
Aside from the techniques, accurate data and information must be delivered because each segment should get the same level of awareness and must have a deeper understanding regarding the topic.
Presentation is costly not only in terms of money, but also in employees' time and effort; therefore, the speaker should make every minute worthy of the audience's attention. The speaker should be wise in selecting which communication channels would be effective but would give back the company its anticipated level of success.
The speaker should always consider the benefits that the audience may get after the said presentation. He or she must keep in mind that aside from the organization, the audience should also benefit from the report.
The Message
By careful evaluation and analysis of the type of listeners, the speaker could easily predict whether the presentation will be successful or not. During the meeting, the audiences' behavior and reactions may show if the speaker have selected the proper technique in presenting the data to the listeners. If the listeners are being responsive, the speaker must have designed the entire report based on his or her evaluations of audience as well as the information. After the presentation, the performance of the company may show if the target listeners were able to absorbed the information that the speaker wished to deliver to them.
Selecting the proper audience for a specific information may take a of time of effort for the speaker; however, this would definitely lead to the company's success in the future. Some speakers are able to meet their goals and objectives not because of the positivity of the data and information that should be presented but because of their effort in analyzing the proper technique in presenting a data to different types of listeners.
Analyzing the characteristics of the audience is very important in presenting a specific topic or idea. Through this analysis, a person could easily draw a plan on how he or she is going to approach his or her audience and what kind of communication channel should be used. The audiences have different characteristics, roles, and attitudes toward a topic, and these factors should be evaluated by the speaker first before finally coming up with the strategies of presenting the topic. Apparently, the speaker must analyze the audience not only as individuals but also as members of the group. If the speaker knows the attitudes of the audiences, he or she could easily draw a map and predict the outcome of the presentation.
In a corporate world, the speaker may encounter all the types of audiences; therefore there are particular techniques that the speaker could use to be able to meet the goals and objectives. Business presentation requires a lot of work, excellent concepts, and even persuasive approach from the speaker because the topics to be presented would determine the tactics that the speaker would use in reporting to his or her target listeners. In presenting the quarterly sales information to different segments of the corporation, the speakers must consider the characteristics and attitudes of each category.
The stakeholders are the gatekeeper type of listener because they have the control over the message that will be presented. Their authority in the company should be taken into consideration because they have the power to stop the message instead of sending it to the other audience segments. The managers are the primary audience and this segment would be the ones to decide or reorganize the business plan based on the messages that was delivered to them. The salespeople are the secondary message because they could provide comments regarding the report and they would be the ones to act upon the ideas if after those ideas have been approved by the higher authorities. In the business environment, the customers serve as the auxiliary audience who may encounter the message but will not have to interact with it. Aside from considering the type of audiences, the speaker must also evaluate the members of the group based on their behaviors to be able to draw an effective and persuasive messages.
The Communication Channels
Evaluating the appropriate message to convey to the listeners is as important as analyzing the proper audience segment to be targeted. Communication channels refer to the means by which the speaker convey the message. The speaker may use different approaches to each category based on their roles to the corporation, attitudes, and characteristics as members of the organization. Company executives are extremely meticulous when it comes to company data. Their excessive concern to the company's performance is the first thing that the speaker should be taken into consideration in presenting the quarterly sales of the organization. The speaker may report with the use of extensive data and specific information in a shorter time possible. Time and profit are the most important for the company executives and the presentation will only be effective if the speaker would always take them into consideration.
Salespeople are the front men of the organization, they are the sellers and performers on the company's show; therefore, this segment of listeners should be treated based on their functions in the corporation. The speaker could provide the data, deliver other necessary information, and add activities to encourage them to perform better. The target market is the most important element of the marketing plan and this fact should well-established on every presentation in the company. Proper marketing strategies and promotions should be enforced in presenting the product of services to the audience. Apparently, the customers are lightly interested to the financial statements of the company. They just buy the products or avail the services without looking for more information regarding the fiscal background of the corporation. In order to make the customers interested and participate in the presentation, the speaker should search for another channel that would make these people interested with the topic. The company data could be used by the company in the advertising campaigns to present the corporation's strength and credibility of providing quality goods to the market.
Considerations
Basically, there are many factors that the speaker should consider in the presentation of financial statements to different categories of listeners. The speaker should mind the necessary information to be given to the audience as well as the consequences of the techniques to be used. Aside from the types of audiences and their level of participation to your report, the speaker should also need to be specific with his or her goals and objectives in using a particular communication channel.
The speaker should keep in mind that each category of listeners also consist of different personalities. The gatekeeper kind of audience may have introverted or extroverted types of listeners and this requires the speaker to be flexible enough in presenting his or her ideas to them.
The data to be presented are very important to the growth and expansion of the corporation; therefore, the speaker should be careful in selecting the strategies to be used and deliver the proper message to each of them.
Aside from the techniques, accurate data and information must be delivered because each segment should get the same level of awareness and must have a deeper understanding regarding the topic.
Presentation is costly not only in terms of money, but also in employees' time and effort; therefore, the speaker should make every minute worthy of the audience's attention. The speaker should be wise in selecting which communication channels would be effective but would give back the company its anticipated level of success.
The speaker should always consider the benefits that the audience may get after the said presentation. He or she must keep in mind that aside from the organization, the audience should also benefit from the report.
The Message
By careful evaluation and analysis of the type of listeners, the speaker could easily predict whether the presentation will be successful or not. During the meeting, the audiences' behavior and reactions may show if the speaker have selected the proper technique in presenting the data to the listeners. If the listeners are being responsive, the speaker must have designed the entire report based on his or her evaluations of audience as well as the information. After the presentation, the performance of the company may show if the target listeners were able to absorbed the information that the speaker wished to deliver to them.
Selecting the proper audience for a specific information may take a of time of effort for the speaker; however, this would definitely lead to the company's success in the future. Some speakers are able to meet their goals and objectives not because of the positivity of the data and information that should be presented but because of their effort in analyzing the proper technique in presenting a data to different types of listeners.
Categories:
0 comments:
Post a Comment