Business

India today has been profoundly changed by the modern world. In fact investors are looking at India as the net big business and investment giant, like China. Once untouched by tourism, big business, and financial and IT industries, India economy is epanding and booming. As a result, its young people called the young professionals have very different values compared to those of their parents.

For young professionals in India, they have been greatly influenced by the Western affluent lifestyle and have adopted the Western values of aggressiveness, innovativeness, and being achievement oriented. They desire to put up their own business become entrepreneurs. They also want to become executives, to live the posh life. They want to be successful in work or in business, they want to buy cars, apartments, and for them to have plenty of money. They desire achievements in their careers also an easy life in contrast to that of their parents who most of them had endured great hardship in the traditional India with its harsh caste system, and who lived a life of poverty.

The companies and managers in India are attempting to help young professionals achieve their values by providing them with attractive jobs, high salaries and fringe benefits, and promotions as ell as opportunity to travel outside of India. In order to attract the best and the brightest from India young professional workforce, global companies are coming up with innovative hiring strategies that will enable these young employees to perform their best The companies in India are offering short-term management training courses, or mini-MBA program for these young people. Others are giving them free housing and provide them with management coaches and mentors in order that they dont get overwhelmed by life in the world of work. Companies also offer flexible work schedule that will enable them to work at home or out of the office.

There are factors are likely to contribute to job satisfaction and organizational commitment among young professional in India. Organizational commitment is defined as a state in which an employee identifies with a particular organization and its goals and wishes to maintain membership in the organization. On the other hand, job satisfaction pertains to the employees general attitude toward his or her job. For young  professionals in India, they have to be motivated with rewards and promotions for high performance. Because of the technology boom, these young and bright Indian engineers and computer programmers can easily leave their jobs and move on to another which may offer better pay, and greater challenges. Managing a global workforce in India is indeed a challenge to transnational managers. These young Indian hirees are eager, smart, and in a hurry to get rich and be successful.
In terms of having organizational commitment, these young employees most likely will leave the company if they think that they are being short-changed, or being discriminated against, and treated unfairly. It will not be easy for global managers to make them be satisfied with simple tasks. They are the product of global education, of MBA Program from Harvard or Wharton, and thus, they will demand more from their employers in term of salary, and perks.

Organizational culture is the shared set of beliefs, expectations, values, norms, and work routines that influence how members of an organization relate to one another and work together to achieve organizational goals. According to Robbins, organizational culture refer to a system of shared meaning held by members that distinguishes the organization from other organizations. The essence of an organizational structure has seven elements innovation and risk taking, attention to details, people orientation, team orientation aggressiveness and stability.  The kind of organizational culture likely to be especially appealing to these young Indian workforce should be a mix of traditional Indian culture with its rituals, Hinduism, arranged marriages, and the caste system, combined with the modern culture of affluence, regard for individual drive and achievement, and a prosperous life.