Business

Marketing strategies play an important role in the overall robustness of a business organization. The primary objective of almost all businesses is to acquire profit. In doing so, business officials and representatives need to do the necessary means and tactics in order to make the product or services that they are offering to the market to be profitable. Marketing strategies makes it possible for the company to properly introduce and entice the possible consumers of their products and services. There are various ways that marketing strategies are applied, it can be seen through the use of print and media advertisements up to the establishment of the overall reputation of the company and the brand of product or service that they are promoting. The vital part of marketing in the success of business organization is given due attention in the book of John Welch entitled The Winning. This book takes into account the various marketing strategies that are employed by successful business organizations as well as the corresponding suggestion to enhance the marketing strategies that are being used. In addition, Welch also give necessary strategies that must be avoided in when it comes to effective and contemporary marketing. In line with this, my job as a sales representative in Abercrombie and Fitch exemplifies the some of the marketing strategies that Welch talks about in his book wherein my work contributes to the success of the marketing strategy of the company.
    In my work in Abercrombie and Fitch as a sales person, it is one of my responsibilities to provide high quality customer assistance. In working at a retail store I have gained realization that customer relations must be uphold. During my first months as a sales person in Abercrombie and Fitch, I have encountered different kinds of individuals. Some people are very approachable and friendly while others tend to be aggressive and argumentative. As a sales person, I had to deal with these kinds of people for I represent the store that I work for. I have to gain my composure every time I encounter individuals who are not very cooperative and do not provide the right type of clothes they want. There are people who keep asking for different clothes or sizes but end up not buying the clothes they have chosen. For I have the responsibility to sell the clothes, I want for people to by the clothes available in the store. However, I often become frustrated when a demanding client does not want to buy clothes. Moreover, I have again strong control of my emotions. Whenever I feel frustrated, I talk to one of my colleagues or go directly to the manager to express my emotion. I feel that through telling my boss how I feel I also gain more confidence and wisdom because he often gave me advice on how to deal with customers. Thus, not only do I learn something for my work, I also gain wisdom to coordinate with other people.
    On the other hand, I see customer relationship as one of the mainly needed concept to acquire more clients. As for my experience as a buyer, I want to go to a store which has friendly and accommodating sales personnel. Therefore, I also apply it in my work. I put my self on the shoes of my clients in order to realize how they feel and what they want. Thus, I have recognized that I need to be the person to assist them through giving them my point of view if needed as well as providing them different clothing options that is available in the store. Moreover, I gain friends and frequent clients due to this type of perspective regarding work.
    Another responsibility that I have in my work is managing floors of the store. This task entails that I have to make sure that all the clothes are properly placed and folded, especially after the customers looks at it or try it on. I also have to restock all the clothes and other merchandise in the store. Some people might think that this kind of job is not really that important because it is only about making sure that the store is organized. However, in reality the organization of the store is a key marketing strategy because it makes the store more conducive and attractive for people to buy the products that they sell. The overall atmosphere in the store should make the customers feel comfortable and at ease. In relation to this, the organization, cleanliness, and overall appeal of the store also contribute to the marketing strategy of the company wherein if the store reflects an air of elegance, the customers will also relate this same characteristic to the product that they are buying, which will influence them to buy it (Welch 170).
    In relation to this, I also noticed that Abercrombie and Fitch also hires employees that are physically fit and have pleasing personality. The company also requires us to look presentable and to wear clothes that come from the store. The management makes sure that the employees they will hire will look good in the clothes of the company. This is a kind of marketing strategy wherein the employees of the store serve as models themselves in order for the customers to see how good the clothes are (Welch 81). The employees function as a walking advertisement, which sends a message that the clothes of Abercrombie and Fitch will make you look good and presentable.  In this sense, the employees does not only function as a customer support by assisting the needs and wants of the clients but they also add to the aesthetic value of the store that further convince the people to buy the products that they are selling. The aforementioned marketing strategies contribute in increasing the clientele of the store, which also means additional profit for the company.
     Accordingly, I had strongly gained a sense of belongingness in the company. Through the help of my manager and his high regard with the mission vision of the company (Welch 61), stating that it wants to provide quality and stylish clothing to their clients. In addition to this, the mission vision of the company is We are committed to providing comfortable and long lasting clothes that look good. Through this, I have gained the realization that people need to notice the clothing styles available in the store. As a sales person, I need to present the uniqueness of the company. Moreover, the concept of relating to the client in an approachable yet exceptional way is very important to get the attention and their interest in the store. Given that there are many competing clothing stores such as Gap, Quick Silver, Banana Republic, Lacoste and the likes, the presentation must be different from the others (Welch 165). Hence, reflecting on the marketing strategy of Abercrombie, hiring of models are sales person are real life examples of how good the clothes in Abercrombie  Fitch.
    Furthermore, I do believe that Abercrombie  Fitch is one of the best stores in the United States because the company is doing its best to provide quality and stylish clothing to people. Thus, the book of Jack Welch had made me realize that the concept of having a certain goal as an employee is important. Given that sales persons are individuals who represent the company, we should be able to present people that Abercrombie  Fitch is unlike any other store. Furthermore, having a strong sense of purpose in the work place is important to address the needs of the clients. Providing them good quality customer service every time they visit the store is an important factor to gain the respect and also the attention of the people in the community.