ZIPCAR Summary and Analysis
Car-sharing service is becoming a growing industry today. With the increasing prices of gasoline as well as other commodities, owning a car becomes more of a luxury. In addition, the pressure that comes from various environmental problems paves the way for the increasing market of the car-sharing service. One of the companies that cater on this kind of service is Zipcar. This company started in 1999 by two women who believed that car-sharing would significantly contribute to environmental protection....