THE FINANCIAL PERSPECTIVE
Saatchi Saatchi is a very creative organization, the company in the mid of 1990 the company faced bankruptcy, even though the company was growing through acquisitions in the past two decades. Before introducing the balanced scorecard Saatchi Saatchi went through a complete strategy reformulation and structural changes when new personnels were appointed in the organization. With time the new CEO realized that the company needed a strategic management performance tool, hence the implementation...